Brand Strategy
The story behind Havas’ new app for people with tremors
Michael Schoepf, creative director for Havas Germany, tells us about his inspiration for the idea.
CSR
Build a stronger brand with insights on CSR. Explore how leading companies leverage CSR for better positioning and consumer connection.
Brand Strategy
2 B or not 2 B: Why brands seek B Corp status
With its rigorous testing and legal requirements, B Lab urges companies not to view the achievement as a label, but as a commitment.
Brand Strategy
Texas anti-abortion law: Uber, Lyft, Bumble, and other brands speak out
But some of the state’s biggest employers, like American Airlines, have stayed quiet.
Brand Strategy
Publicis Gets Public
Agency folks were on the edge of their couches waiting for Publicis Groupe to put out its U.S. diversity report after Dentsu and IPG released their numbers a few weeks back—and now it’s finally here.
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