Ad Tech & Programmatic
OpenAI lays out ad-credit policies
The AI company continues to build out its ads business.
Digital Ad Regulation
Dive into the world of digital ad regulation with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.
Ad Tech & Programmatic
ChatGPT is making room for ads from regulated verticals—but marketers aren’t ready to jump in at scale
As the company allows more financial services brands into its ads pilot, marketers are “curious with a big dose of caution,” one said.
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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
Ad Tech & Programmatic
Washington’s digital ads tax goes into effect on Oct. 1. What could go wrong?
Legal and privacy experts say there are questions about how the law will be implemented and how it may intersect with existing data-privacy legislation.
Ad Tech & Programmatic
Legislators ask DoubleVerify, IAS for answers after new report finds ads next to explicit content
A report from the research firm Adalytics alleges that advertisers “may be inadvertently funding a website that is known to host child sexual abuse materials.”
Ad Tech & Programmatic
Google, DOJ tussle one more time over ad tech
In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”
Ad Tech & Programmatic
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.
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