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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
Digital Ad Regulation
Navigate the complexities of Digital Ad Regulation in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Digital...
Ad Tech & Programmatic
Washington’s digital ads tax goes into effect on Oct. 1. What could go wrong?
Legal and privacy experts say there are questions about how the law will be implemented and how it may intersect with existing data-privacy legislation.
Ad Tech & Programmatic
Legislators ask DoubleVerify, IAS for answers after new report finds ads next to explicit content
A report from the research firm Adalytics alleges that advertisers “may be inadvertently funding a website that is known to host child sexual abuse materials.”
Ad Tech & Programmatic
Google, DOJ tussle one more time over ad tech
In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”
Ad Tech & Programmatic
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.
Ad Tech & Programmatic
Google search ads ran on sanctioned and pornographic websites, report finds
The company’s ad placements are in hot water—again.
Ad Tech & Programmatic
The IAB Tech Lab is seeking comment on a new data deletion framework
Some privacy laws already require companies to delete the data they’ve collected on users.
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