Ad Tech & Programmatic
Google won’t have to sell off ad exchange in ad-tech monopoly case
Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.
Policy, Regulation, & Ethics
Stay updated on policy, regulation, & ethics with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Ad Tech & Programmatic
OpenAI lays out ad-credit policies
The AI company continues to build out its ads business.
Ad Tech & Programmatic
ChatGPT is making room for ads from regulated verticals—but marketers aren’t ready to jump in at scale
As the company allows more financial services brands into its ads pilot, marketers are “curious with a big dose of caution,” one said.
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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
Ad Tech & Programmatic
Google’s ad-tech antitrust trial remedy phase has wrapped. Now what?
Ahead of a decision from the judge, ad-tech experts shared their takeaways.
Ad Tech & Programmatic
Google ad-tech antitrust trial remedy phase, day 4: The nitty-gritty
A computer science professor and a Google Ads exec took the stand on Thursday.
Ad Tech & Programmatic
Day 3 of the Google ad-tech antitrust trial remedy phase: Technical experts weigh in
A Harvard professor and a former banker were called to the stand on Wednesday to discuss the feasibility of proposed remedies.
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