DSP

Discover how DSP is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.

Francis Scialabba
Ad Tech & Programmatic

Amazon’s Neal Richter on AI’s impact on advertising

And the trade-offs between automation and transparency.

Ryan Barwick
Georgeclerk/Getty Images
Ad Tech & Programmatic

Amazon rolls out ‘advanced machine learning models’ to DSP ahead of upfronts

The updates are aimed at improving audience targeting and cost-efficiency.

Ryan Barwick

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