Brand Strategy
July's DTC air conditioning units are unavailable, but the company is still marketing them
The startup’s Head of Brand, Emily Simmons, told Marketing Brew why it’s funneling 10% of its budget into marketing.
DTC
Build a stronger brand with insights on DTC. Explore how leading companies leverage DTC for better positioning and consumer connection.
Brand Strategy
Supergoop! Celebrating ‘Unprecedented’ Pandemic Success with First Major Brand Campaign
Supergoop!’s added revenue helped fund its biggest marketing campaign yet, will other DTC categories that earned extra pocket change during the pandemic do the same?
Brand Strategy
DTC 'Blanding' Can't Sell Everything
Marketers across industries predicted that you’d shuffle a deck of cards this holiday season.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
