Brand Strategy
Oura goes for the impossible for its first film franchise partnership
The fitness tech brand used behind-the-scenes stunt footage from “Mission: Impossible — The Final Reckoning” to target men, its CMO told us.
Entertainment Marketing
Build a stronger brand with insights on Entertainment Marketing. Explore how leading companies leverage Entertainment Marketing for better positioning and co...
Brand Strategy
United Talent Agency is further building out its entertainment marketing division
The Hollywood powerhouse continues its push into branded content as advertisers look to integrate into film and TV.
Brand Strategy
Wickedly over-the-top brand collaborations are the entertainment industry’s new normal
Clothing, candles, and gaming brands are lining up for what marketers say can be a thrillifying, mutually beneficial endeavor.
Brand Strategy
Totino’s targets teens and touchdowns with Tim Robinson and Sam Richardson
A new campaign with the comedy duo from “Detroiters” and “I Think You Should Leave” is part of the brand’s efforts to be “entertainment first.”
Brand Strategy
A year after ‘Barbie,’ branded content is all the rage in Hollywood
Brands are seeking new ways to reach consumers inundated with ads.
Brand Strategy
Why brands like T-Mobile and e.l.f love ‘Suits’
The legal drama’s resurgence on Netflix has won it new fans—and brand interest.
Brand Strategy
To win Oscars and Emmys, studios are evolving their FYC campaigns
Custom content, experiential activations, and consumer-focused marketing efforts are designed with the hope of getting through to voters.
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