Ethical Targeting

Navigate the complexities of Ethical Targeting in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Ethical Tar...

Dollar sign on data
Ad Tech & Programmatic

Caden, the app that pays users money to share their data, recently soft-launched

Turns out you can make money off your late-night, drunken Uber rides home.

Jasmine Sheena
A smartphone with the IBM logo on it next to a keyboard
Ad Tech & Programmatic

IBM just released the results of its ad targeting bias audit

After analyzing the Ad Council’s massive Covid vaccination campaign, it found that ads showed a preference for certain age groups, education levels, and more.

Ryan Barwick
A phone showing a NYT article
Ad Tech & Programmatic

Comscore and NewsGuard team up to help brands avoid misinformation

The two recently put out a report on the topic.

Ryan Barwick

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