Fast Channels

Get the pulse on Fast Channels in the streaming era. From measurement to ad tech, stay updated on Fast Channels trends with Marketing Brew’s expert coverage.

Turning on TV gif
TV & Streaming

FAST channels continue catching on—and fast

Brands like PBS, Samsung, and Roku are leaning in, and execs say they expect more shoppable advertising experiences to follow.

Jasmine Sheena
tv with a play button on it
TV & Streaming

‘An equivalent to broadcast:’ Why streaming services are investing in lean-back TV

FAST channels can help serve viewers’ preferences and aid in content discovery, media executives said during Advertising Week.

Kelsey Sutton

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