Fast Channels

Everything you need to know about fast channels in the modern marketing era. Follow the latest developments, regulatory updates, and innovative strategies right here.

Turning on TV gif
TV & Streaming

FAST channels continue catching on—and fast

Brands like PBS, Samsung, and Roku are leaning in, and execs say they expect more shoppable advertising experiences to follow.

Jasmine Sheena
tv with a play button on it
TV & Streaming

‘An equivalent to broadcast:’ Why streaming services are investing in lean-back TV

FAST channels can help serve viewers’ preferences and aid in content discovery, media executives said during Advertising Week.

Kelsey Sutton

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Marketing Brew