Data & Tech
How brands and agencies are grappling with rising enterprise AI costs
Many enterprise AI providers have started billing clients based on usage, creating ripple effects.
GenAI
Stay ahead of the curve with the latest in GenAI. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
Data & Tech
Shopify is pushing forward with agents and AI
Only “about a dozen” Shopify merchants were using agentic commerce tech, Harley Finkelstein, president of Shopify, said in March.
Data & Tech
How GenAI is changing the SEO marketing playbook, one AI Overview at a time
We spoke with experts to hear strategies for improving SEO results and the challenges that lie ahead.
Data & Tech
Agencies committed millions to GenAI. Here’s how it’s playing out
We talked to execs from Publicis PXP and Accenture Song about how their agencies are integrating GenAI.
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