Data & Tech
ChatGPT Ads to roll out in 31 new markets as OpenAI heads toward IPO
The international expansion comes as OpenAI recorded 25% growth in daily ad revenue since the beginning of August, the brand’s business CMO said.
GenAI
Stay ahead of the curve with the latest in GenAI. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
Data & Tech
How brands and agencies are grappling with rising enterprise AI costs
Many enterprise AI providers have started billing clients based on usage, creating ripple effects.
Data & Tech
Shopify is pushing forward with agents and AI
Only “about a dozen” Shopify merchants were using agentic commerce tech, Harley Finkelstein, president of Shopify, said in March.
Data & Tech
How GenAI is changing the SEO marketing playbook, one AI Overview at a time
We spoke with experts to hear strategies for improving SEO results and the challenges that lie ahead.
Data & Tech
Agencies committed millions to GenAI. Here’s how it’s playing out
We talked to execs from Publicis PXP and Accenture Song about how their agencies are integrating GenAI.
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