Brand Strategy
People’s views on cleaning are changing. So is Clorox’s marketing
The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.
Generational Trends
Explore essential generational trends insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
Why toy brands are focused on winning over ‘kidults’
Adult customers looking to tap into childhood nostalgia are a key growth area for toy brands, marketing experts told us.
Brand Strategy
Americans, especially boomers, are still vacationing this summer: report
Travelers are seeking “elevated and unique experiences” during their trips, according to a report from Deloitte.
Brand Strategy
Americans to brands: look inward before weighing in on politics, per report
Younger consumers are more open to brands participating in advocacy, Morning Consult research found.
Brand Strategy
2023 Consumer Spending Report
Brand Strategy
Why some marketers are shifting their focus from inboxes to mailboxes
Belardi Wong, an agency that specializes in direct marketing, is helping more than 80 brands work on their first direct-mail campaigns this year.
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