Brand Strategy
People’s views on cleaning are changing. So is Clorox’s marketing
The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.
Consumer Insights & Behavior
Explore deep dives into Consumer Insights & Behavior within the Brand Strategy landscape. Marketing Brew brings you essential updates and strategies for mode...
Brand Strategy
How life events change the way we shop: What CPG brands need to know
As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.
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Brand Strategy
Why toy brands are focused on winning over ‘kidults’
Adult customers looking to tap into childhood nostalgia are a key growth area for toy brands, marketing experts told us.
Brand Strategy
CEOs rate CMOs highly, but view marketing more skeptically: report
About 1 in 4 CEOs gave their CMO an A grade, according to Boathouse’s fourth annual CEO survey.
Brand Strategy
Scaling consumer trust to drive business impact
Recapping Marketing Brew’s discussion with Trustpilot.
TOGETHER WITH TrustPilot
Brand Strategy
Price beats brand loyalty with back-to-school shoppers, report says
Deloitte study finds 67% of parents will buy a different brand if their fave brand was expensive.
Brand Strategy
Americans, especially boomers, are still vacationing this summer: report
Travelers are seeking “elevated and unique experiences” during their trips, according to a report from Deloitte.
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