Brand Strategy
Why T-Mobile is going all-in on customer rewards
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
Consumer Insights & Behavior
Stay updated on consumer insights & behavior with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
People’s views on cleaning are changing. So is Clorox’s marketing
The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.
On-Demand Webinar
Winning the Game of Attention: The Fan Engagement Playbook
In today’s attention economy, the strongest brands focus on building loyal fanbases instead of just selling products. Join Marketing Brew and WIT to learn how marketers turn audiences into passionate advocates through emotional connection, authentic engagement, and smarter data use.
Brand Strategy
How life events change the way we shop: What CPG brands need to know
As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.
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Brand Strategy
Why toy brands are focused on winning over ‘kidults’
Adult customers looking to tap into childhood nostalgia are a key growth area for toy brands, marketing experts told us.
Brand Strategy
CEOs rate CMOs highly, but view marketing more skeptically: report
About 1 in 4 CEOs gave their CMO an A grade, according to Boathouse’s fourth annual CEO survey.
Brand Strategy
Scaling consumer trust to drive business impact
Recapping Marketing Brew’s discussion with Trustpilot.
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