Consumer Insights & Behavior

Four Flock cameras on an orange and blue background

For retailers who use Flock cameras, brand reputation may be at risk

Retailers like Ulta Beauty and Lowe’s are facing backlash for their use of the technology amid sustained concern around how the cameras are used to surveil.

Jasmine Sheena

A small crowd of distracted people are reminded to connect with people using the Snap Map tool on their phones.

Brand Strategy

Your next customer is in Chat

Snap’s Sid Malhotra on the quiet tax of playing it safe.

Sid Malhotra

A transparent glass containing a brownish-red carbonated soda and ice cubes on the left, and a red Mr. Pibb can on the right

Brand Strategy

Mr. Pibb was the fastest growing brand of the year: report

But 2026 was a tough year for brand growth overall, according to Morning Consult.

Kristina Monllos

Brand Strategy

Coworking with Kate Fairweather

She’s co-founder and head of human behavior at Electric Innovation.

Kelsey Sutton

A McDonald’s happy meal box featuring an image of the Saja Boys from 'KPop Demon Hunters' next to a hashbrown and a breakfast sandwich against a purple sky background.

Brand Strategy

For CMOs, fandom is simply too powerful to ignore

From partnerships to social media to IRL activations, top marketers view fandom as increasingly crucial to building their own brands and supporting advertising partners.

Jennimai Nguyen

Brand Strategy

Dawn is the most trusted brand in America for the second year in a row: report

A report from Morning Consult found that legacy brands like Mr. Pibb and Marlboro gained the most trust this year.

Alyssa Meyers

Image of a car at a gas station pop-up for T-Mobile

Brand Strategy

Why T-Mobile is going all-in on customer rewards

As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.

Katie Hicks