Consumer Insights & Behavior

Stay updated on consumer insights & behavior with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

Audience Insights
Behavioral Economics
Brand Loyalty
Brand Reputation
Brand Trust
Consumer Behavior
Fandom Marketing
Generational Trends
A transparent glass containing a brownish-red carbonated soda and ice cubes on the left, and a red Mr. Pibb can on the right
Brand Strategy

Mr. Pibb was the fastest growing brand of the year: report

But 2026 was a tough year for brand growth overall, according to Morning Consult.

Kristina Monllos
Headshot of Kate Fairweather, a light-skinned woman with long dark brown hair parted in the middle wearing a red shirt with her chin propped up in her hand while smiling at the camera.
Brand Strategy

Coworking with Kate Fairweather

She’s co-founder and head of human behavior at Electric Innovation.

Kelsey Sutton
A McDonald’s happy meal box featuring an image of the Saja Boys from 'KPop Demon Hunters' next to a hashbrown and a breakfast sandwich against a purple sky background.
Brand Strategy

For CMOs, fandom is simply too powerful to ignore

From partnerships to social media to IRL activations, top marketers view fandom as increasingly crucial to building their own brands and supporting advertising partners.

Jennimai Nguyen
Bottles of Dawn Dish Soap on a shelf.
Brand Strategy

Dawn is the most trusted brand in America for the second year in a row: report

A report from Morning Consult found that legacy brands like Mr. Pibb and Marlboro gained the most trust this year.

Alyssa Meyers
Image of a car at a gas station pop-up for T-Mobile
Brand Strategy

Why T-Mobile is going all-in on customer rewards

As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.

Katie Hicks
Clorox bottles on a store shelf.
Brand Strategy

People’s views on cleaning are changing. So is Clorox’s marketing

The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.

Kristina Monllos
Image of a light blue eye on a dark teal background.
On-Demand Webinar

Winning the Game of Attention: The Fan Engagement Playbook

In today’s attention economy, the strongest brands focus on building loyal fanbases instead of just selling products. Join Marketing Brew and WIT to learn how marketers turn audiences into passionate advocates through emotional connection, authentic engagement, and smarter data use.

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