Ad Tech & Programmatic
Ready or not, AI-generated ads have come to CTV
Comcast, Mntn, and other companies are building out tools that aim to make CTV advertising easier and faster.
Generative Ads
Navigate the complexities of Generative Ads in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Generative Ads.
Ad Tech & Programmatic
Do agencies want to use new generative AI creative tools?
Venture-capital firms are betting on startups like Cartwheel, a 3D animation tool powered by AI.
Ad Tech & Programmatic
GenAI is officially coming for digital video ad creation
Nearly 90% of digital video buyers are using or plan to use generative AI for ads, according to a new report from the IAB.
Ad Tech & Programmatic
How Google is selling agencies and marketers on GenAI
Through a program called Impossible Ads, the tech giant is guiding advertisers on how to use its evolving suite of GenAI tools.
Ad Tech & Programmatic
Google’s AI search will have more ads than expected
AI Overviews will have ads above, below, and within AI-generated search results.
Ad Tech & Programmatic
Agencies are tackling generative AI, but with a little help
From startups to Silicon Valley, Big Tech is helping advertisers use AI.
Ad Tech & Programmatic
Google beefs up Performance Max with more AI
The new tools, first announced in May, can generate images and text for digital ads.
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