Green Media Buying

Navigate the complexities of Green Media Buying in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Green Medi...

carbon accounting firms
Ad Tech & Programmatic

GroupM collabs with ad-tech firm to reduce video ads’ carbon emissions

WPP, GroupM’s parent company, previously pledged to “reach net zero” in its supply chain by 2030.

Jasmine Sheena
carbon accounting firms
Ad Tech & Programmatic

DSP says it can bid for low-emitting ad inventory

Ad tech likely isn’t a “high-emitting industry,” a climate expert told us.

Ryan Barwick
an old-timey scale -- on one side is a factory with emissions coming out of it, on the other side is a tree
Ad Tech & Programmatic

Vox Media “formalizes” ban on fossil-fuel ads

The company also announced a carbon-neutral ad offering.

Ryan Barwick
an image that shows how a Good-Loop ad works
Ad Tech & Programmatic

Good-Loop is creating tools to make ad tech more ethical—and sustainable

“Helping these brands do good and get confident in doing good and seeing the positive results from that, that’s how we make progress happen," says co-founder and CEO Amy Williams.

Ryan Barwick

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