Brand Strategy
Edelman among agencies accused of ‘greenwashing’ the UAE for UN climate talks
Clean Creatives’ “COP28 F-List” named 10 agencies it says have worked with the country.
Greenwashing
Build a stronger brand with insights on Greenwashing. Explore how leading companies leverage Greenwashing for better positioning and consumer connection.
Brand Strategy
Delta faces class-action lawsuit over carbon neutrality claims
The suit alleges that Delta’s carbon neutrality claims are “false and misleading” due to the “foundational issues with the voluntary carbon offset market.”
Brand Strategy
Companies are claiming ‘carbon neutrality’—but what does that mean?
As offsets become more popular, more clarity is needed around the term to help determine whether companies are actually making a difference.
Brand Strategy
Corporate pledges and promises related to climate change aren’t cutting it
Activists say these efforts often don’t drive the meaningful, immediate impact that’s needed.
Brand Strategy
Edelman to fossil-fuel clients: you’re safe here
The PR giant reviewed its roster following criticism from climate-change activists. But it doesn’t appear to be cutting ties with Big Oil.
Brand Strategy
Brands Prep for Earth Day with Campaigns and Commitments
Brands, don't greenwash this Earth Day
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