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Brand Strategy

Clean Creatives’ 2026 F-list takes on global fossil fuel contracts and AI-generated oil ads

The annual list publicizes agencies that continue to work with and for fossil fuel companies.


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Brand Strategy

Environmental marketing regulations are contradictory. How do advertisers comply?

A Climate Week NYC event tackled the legal patchwork that regulates ads and marketing claims.


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Brand Strategy

Edelman among agencies accused of ‘greenwashing’ the UAE for UN climate talks

Clean Creatives’ “COP28 F-List” named 10 agencies it says have worked with the country.


Delta planes
Brand Strategy

Delta faces class-action lawsuit over carbon neutrality claims

The suit alleges that Delta’s carbon neutrality claims are “false and misleading” due to the “foundational issues with the voluntary carbon offset market.”


an old-timey scale -- on one side is a factory with emissions coming out of it, on the other side is a tree
Brand Strategy

Companies are claiming ‘carbon neutrality’—but what does that mean?

As offsets become more popular, more clarity is needed around the term to help determine whether companies are actually making a difference.


a man in a suit making a "pledge" sign overlaid on a forest of trees
Brand Strategy

Corporate pledges and promises related to climate change aren’t cutting it

Activists say these efforts often don’t drive the meaningful, immediate impact that’s needed.


oil rig
Brand Strategy

Edelman to fossil-fuel clients: you’re safe here

The PR giant reviewed its roster following criticism from climate-change activists. But it doesn’t appear to be cutting ties with Big Oil.

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