In-App Ads

Navigate the complexities of In-App Ads in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of In-App Ads.

retro video game controllers and game cartridges photographed in front of a purple-pink background.
Ad Tech & Programmatic

Ad revenue fuels US video game and esports industry growth, report says

So-called social and casual game apps generate the most ad revenue, but even traditional PC and console games are starting to open up to ads.

Alyssa Meyers
photo of Uber app
Ad Tech & Programmatic

Uber’s getting in on in-app advertising

Marriott is the first brand to test the feature.

Ryan Barwick

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