Ad Tech & Programmatic
DOOH ads lead a ‘critical internal structural shift’ in US OOH market: PwC
US DOOH ads are expected to grow at a 14.2% compound annual growth rate from 2025 to 2030, per the firm’s report.
Media Channels
Learn how top brands are mastering media channels to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Ad Tech & Programmatic
Michigan startup Adrenaline Interactive aims to transform in-game advertising
CEO and co-founder Max Albert didn’t expect to work in the ad tech space, but a lifelong passion for gaming led him there.
Ad Tech & Programmatic
Disney details vertical video efforts and AI-aided media planning for 2026
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
Ad Tech & Programmatic
How digital billboards changed the out-of-home game
From undulating 3D images to the Las Vegas Sphere, these aren’t your mother’s billboards.
Ad Tech & Programmatic
Spotify’s head of global ad sales on the latest in programmatic audio
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
Ad Tech & Programmatic
Google and Roblox partner on ad deal
Advertisers will be able to buy Roblox gaming inventory through Google’s ad-buying platforms.
Ad Tech & Programmatic
The hottest growing real estate is in the back of your Uber
Retail, entertainment, hospitality, and tech brands are particularly interested, one marketer told us.
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