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Erin Teague, EVP of product management speaking at 2026 Disney Global Tech & Data Showcase
Ad Tech & Programmatic

Disney details vertical video efforts and AI-aided media planning for 2026

At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.


Coca-Cola digital billboard in NYC times square
Ad Tech & Programmatic

How digital billboards changed the out-of-home game

From undulating 3D images to the Las Vegas Sphere, these aren’t your mother’s billboards.


Brian Berner, Spotify’s head of global ad sales and partnerships
Ad Tech & Programmatic

Spotify’s head of global ad sales on the latest in programmatic audio

The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.


The Roblox logo on a mobile screen
Ad Tech & Programmatic

Google and Roblox partner on ad deal

Advertisers will be able to buy Roblox gaming inventory through Google’s ad-buying platforms.


A For Sale sign on the back of a car seat depicting rideshare advertising
Ad Tech & Programmatic

The hottest growing real estate is in the back of your Uber

Retail, entertainment, hospitality, and tech brands are particularly interested, one marketer told us.


Google vs DOJ 3
Ad Tech & Programmatic

Google exec claimed company’s ‘goal’ was ‘to crush other networks’

The remarks, shared during Day 3 of the DOJ's antitrust trial, seemed to bolster the argument that the tech giant tried to monopolize markets.


an image of an emoji face appearing on the Las Vegas Sphere at night
Ad Tech & Programmatic

Look over sphere: The giant, round billboard in Las Vegas, explained

Advertising on Sphere is “almost like brand legitimacy on steroids,” one OOH expert said.

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