Ad Tech & Programmatic
Michigan startup Adrenaline Interactive aims to transform in-game advertising
CEO and co-founder Max Albert didn’t expect to work in the ad tech space, but a lifelong passion for gaming led him there.
In-Game Ads
Stay ahead of the curve with the latest in in-game ads. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
Ad Tech & Programmatic
Google and Roblox partner on ad deal
Advertisers will be able to buy Roblox gaming inventory through Google’s ad-buying platforms.
Ad Tech & Programmatic
In-game advertising company Anzu raises $48 million
The company is looking to be the leader in in-game adtech.
Ad Tech & Programmatic
Major publishers are buying ads in mobile games like ‘Subway Surfers’ to juice traffic
We played ‘Subway Surfers’ for three weeks. Of 365 ads, 124 were articles from 26 different publishers.
Ad Tech & Programmatic
IAB updates advertising measurement standards for video games
The gaming industry gets a cosign from the industry trade org.
Ad Tech & Programmatic
Anzu says it’s making it easier for brands to advertise in games
The company recently raised $20 million from investors including NBCUniversal.
Ad Tech & Programmatic
How Brands Turned to In-Game Advertising During the Pandemic
If you can’t advertise inside an actual soccer stadium, why not in a digital one?
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