Ad Tech & Programmatic
Google and Roblox partner on ad deal
Advertisers will be able to buy Roblox gaming inventory through Google’s ad-buying platforms.
In-Game Ads
Navigate the complexities of In-Game Ads in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of In-Game Ads.
Ad Tech & Programmatic
In-game advertising company Anzu raises $48 million
The company is looking to be the leader in in-game adtech.
Ad Tech & Programmatic
Major publishers are buying ads in mobile games like ‘Subway Surfers’ to juice traffic
We played ‘Subway Surfers’ for three weeks. Of 365 ads, 124 were articles from 26 different publishers.
Ad Tech & Programmatic
IAB updates advertising measurement standards for video games
The gaming industry gets a cosign from the industry trade org.
Ad Tech & Programmatic
Anzu says it’s making it easier for brands to advertise in games
The company recently raised $20 million from investors including NBCUniversal.
Ad Tech & Programmatic
How Brands Turned to In-Game Advertising During the Pandemic
If you can’t advertise inside an actual soccer stadium, why not in a digital one?
Ad Tech & Programmatic
How Brands Turned to In-Game Advertising During The Pandemic
If you can’t advertise inside an actual soccer stadium, why not in a digital one?
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