Brand Strategy
Ford execs wanted a splashy new ad campaign. They enlisted Nate Bargatze
Ford’s marketing team has big ambitions with its new “Real Parts. Real Pros. Real Easy” campaign.
Influencer Marketing (Channel)
Stay updated on the influencer marketing channel with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Sweetgreen wants this goat farmer to be a star
It’s the latest installment in the brand’s content series, which aims to showcase farmers as celebrities in their own right.
Brand Strategy
Nerds is leaning into ‘newstalgia’ for its Super Bowl ad
The candy brand tapped country singer Shaboozey to put his own spin on Louis Armstrong’s “What a Wonderful World.”
Brand Strategy
Comedy, celebrities, and QR codes: Marketers predict 2025 Super Bowl ad trends
Brands that break the mold could stand to gain the most, but “it’s a moment of relief, not reflection,” one creative said.
Brand Strategy
French luxury brands are using ‘Emily in Paris’ to market to a US audience
Baccarat and Vestiaire Collective made their TV show debuts in the Netflix series this season in an effort to reach a new demographic.
Brand Strategy
A conversation with the CMO of Saks
Emily Essner is bringing digital strategies to the luxury retailer while keeping the experience high-touch.
Brand Strategy
The biggest present for brands this time of year? Landing on a gift guide
We spoke to some of the PR pros whose job it is to get brands on lists from The Strategist to Oprah’s Favorite Things.
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