Brand Strategy
Sweetgreen wants this goat farmer to be a star
It’s the latest installment in the brand’s content series, which aims to showcase farmers as celebrities in their own right.
Influencer Marketing (Channel)
Build a stronger brand with insights on Influencer Marketing (Channel). Explore how leading companies leverage Influencer Marketing (Channel) for better posi...
Brand Strategy
Nerds is leaning into ‘newstalgia’ for its Super Bowl ad
The candy brand tapped country singer Shaboozey to put his own spin on Louis Armstrong’s “What a Wonderful World.”
Brand Strategy
Comedy, celebrities, and QR codes: Marketers predict 2025 Super Bowl ad trends
Brands that break the mold could stand to gain the most, but “it’s a moment of relief, not reflection,” one creative said.
Brand Strategy
French luxury brands are using ‘Emily in Paris’ to market to a US audience
Baccarat and Vestiaire Collective made their TV show debuts in the Netflix series this season in an effort to reach a new demographic.
Brand Strategy
A conversation with the CMO of Saks
Emily Essner is bringing digital strategies to the luxury retailer while keeping the experience high-touch.
Brand Strategy
The biggest present for brands this time of year? Landing on a gift guide
We spoke to some of the PR pros whose job it is to get brands on lists from The Strategist to Oprah’s Favorite Things.
Brand Strategy
Coworking with Richard Donahue
He’s CMO at Ibotta.
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