Social & Influencers
Inside imaging company Prenuvo’s creator strategy
“We never pay influencers,” an exec told us—instead, the company offers free scans in exchange for posts detailing the experience.
Influencer Marketing Strategy
Stay updated on influencer marketing strategy with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Social & Influencers
Inside One/Size’s oily F1-driven campaign
The beauty brand’s latest product campaign tapped into Formula 1 to engage audiences and put its setting spray to the test.
Social & Influencers
How Grant & Ash are rewriting the rules of creator brand safety
The philosophy of the duo known as A Twink and a Redhead? It’s “better to be controversial in advertising than boring.”
Social & Influencers
Why ‘Brandchella’ still has staying power
Beyond the music, the activations, creators, and brand presence keep the festival going strong—while providing marketers with a “testing ground” for future in-person events.
Social & Influencers
How advertisers are thinking about Meta’s affiliate tool rollout
Some brands may be slower to use affiliate tools than others.
Social & Influencers
All things creator marketing with Tiffany Rivers
The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social and Creator Marketing event, shared how nonprofit organizations can partner with creators.
Social & Influencers
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
The feature is part of a broader push into vertical video aimed at boosting mobile app engagement.
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