Social & Influencers
Why MLB invited hundreds of influencers to postseason games
The league is looking to work with “people who we know will be respectful of the rules” as it aims to boost interest in the game, one VP said.
Influencer Marketing Strategy
Stay updated on influencer marketing strategy with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Social & Influencers
Inside Rogaine’s push to position itself as a solution for men and women alike
Amid a broader shift in how consumers perceive hair loss, the category-defining company doesn’t want to be seen as only “a man’s brand,” an exec told us.
Social & Influencers
5 years in, the brand ROI from sorority rush is only growing
The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may devote around a third of their back-to-school marketing budgets to the phenomenon.
Social & Influencers
Inside Strava’s push into strength training
The fitness app, which has long been most associated with running, is working to get users to tap into its features for other sports and modes of training.
Social & Influencers
Inside imaging company Prenuvo’s creator strategy
“We never pay influencers,” an exec told us—instead, the company offers free scans in exchange for posts detailing the experience.
Social & Influencers
Inside One/Size’s oily F1-driven campaign
The beauty brand’s latest product campaign tapped into Formula 1 to engage audiences and put its setting spray to the test.
Social & Influencers
How Grant & Ash are rewriting the rules of creator brand safety
The philosophy of the duo known as A Twink and a Redhead? It’s “better to be controversial in advertising than boring.”
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