How LinkedIn became a breakout platform for content creators
The networking site is courting creators who say they can find engaged audiences on the platform, but there are still kinks to be worked out.
Master LinkedIn with Marketing Brew. Discover how LinkedIn is redefining social media strategy, creator partnerships, and digital engagement.
The networking site is courting creators who say they can find engaged audiences on the platform, but there are still kinks to be worked out.
“Their first career is going to be their sport, [but] it is not going to be their last career,” one LinkedIn exec said.
The platform recently rebranded and expanded its video ad offering to include content from B2B creators as well as publishers.
The networking juggernaut is partnering with NBCUniversal on CTV ads.
According to the company, 21 million people attended virtual events on the platform last year.
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