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Gif of TikTok logo on multiple phones turning off and another phone screen turning blue. Credit: Illustration: Anna Kim, Photo: Adobe Stock.
Social & Influencers

TikTok Shop is encouraging sellers to embrace weekend livestreaming

Livestreaming can bring wins for sellers, but it’s a time-intensive process, experts said.

Jasmine Sheena
Whatnot platform displayed on phone screens.
Social & Influencers

Whatnot wants to be a home for uncertain TikTok livestreamers

The app ran print ads in several newspapers after TikTok briefly went offline in January.

Jennimai Nguyen

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