Social & Influencers
Can TikTok Shop be about more than just shopping?
Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in addition to potentially driving sales.
Live Shopping
Get the essential updates and strategic advice on live shopping. From platform changes to consumer behavior shifts, we provide the context behind the headlines.
Social & Influencers
TikTok Shop is encouraging sellers to embrace weekend livestreaming
Livestreaming can bring wins for sellers, but it’s a time-intensive process, experts said.
Social & Influencers
Whatnot wants to be a home for uncertain TikTok livestreamers
The app ran print ads in several newspapers after TikTok briefly went offline in January.
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