Social & Influencers
TikTok Shop is encouraging sellers to embrace weekend livestreaming
Livestreaming can bring wins for sellers, but it’s a time-intensive process, experts said.
Commerce & Monetization
Explore deep dives into Commerce & Monetization within the Social & Influencers landscape. Marketing Brew brings you essential updates and strategies for mod...
Social & Influencers
Ahead of upfronts, streamers are sprucing up their shoppable ads offerings
Executives say economic volatility could lead to more demand for lower-funnel advertising options on TV.
Social & Influencers
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
Social & Influencers
Whatnot wants to be a home for uncertain TikTok livestreamers
The app ran print ads in several newspapers after TikTok briefly went offline in January.
Social & Influencers
Shoppable ad formats are making streamers look more like QVC
But ad buyers warn that consumers need compelling reasons to spend time on onscreen purchases.
Social & Influencers
Streamers keep leaning in on shoppable ads. Who will get it right?
During upfronts, the tech was on full display—but questions about effectiveness and which approach is best remain.
Social & Influencers
Paramount is leaning into AI-enabled shoppable TV
The company partnered with Shopsense on the technology, which premiered during the CMT Music Awards.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
