Social & Influencers
Can TikTok Shop be about more than just shopping?
Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in addition to potentially driving sales.
Commerce & Monetization
Learn how top brands are mastering commerce & monetization to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Social & Influencers
TikTok Shop is encouraging sellers to embrace weekend livestreaming
Livestreaming can bring wins for sellers, but it’s a time-intensive process, experts said.
Social & Influencers
Ahead of upfronts, streamers are sprucing up their shoppable ads offerings
Executives say economic volatility could lead to more demand for lower-funnel advertising options on TV.
Social & Influencers
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
Social & Influencers
Whatnot wants to be a home for uncertain TikTok livestreamers
The app ran print ads in several newspapers after TikTok briefly went offline in January.
Social & Influencers
Shoppable ad formats are making streamers look more like QVC
But ad buyers warn that consumers need compelling reasons to spend time on onscreen purchases.
Social & Influencers
Streamers keep leaning in on shoppable ads. Who will get it right?
During upfronts, the tech was on full display—but questions about effectiveness and which approach is best remain.
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