Live Sports Rights

Learn how top brands are mastering live sports rights to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.

A parade balloon shaped like a turkey wearing a hat and collar appears next to the words NBC Macy's Thanksgiving Day parade on a blue speckled background.
TV & Streaming

Only the Super Bowl beats Turkey Day viewing

Ads that ran across NBCUniversal properties over Thanksgiving weekend reached half of all US adults, the broadcaster said.

Kelsey Sutton

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