TV & Streaming
Why göt2b jumped to sponsor ‘Dancing With The Stars: The Next Pro’
Jacqueline Amorello, senior brand manager at the company, said there was a “gut feeling” that the spinoff show would be a success.
Content & Programming
Discover how content & programming is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.
TV & Streaming
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.
TV & Streaming
How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite
She’s leveraging the fan power of Bravoholics on the streamer that has also broken through with hits like “The Traitors.”
TV & Streaming
‘Interior Chinatown’ highlights Hulu’s focus on book-to-series adaptations
Hulu’s already had recent hits with originals like “The Handmaid’s Tale” and “Tell Me Lies.”
TV & Streaming
You’re not imagining it: Streamers are rolling out more of the same
“La Maison” and “Industry” are TV’s next “Succession”—or maybe “The Buccaneers” is the next “Bridgerton.”
TV & Streaming
Could HBO’s ‘Industry’ investment help solidify it as a hit?
Viewership is up since the series moved to a coveted Sunday night time slot and has gotten some marketing muscle.
TV & Streaming
Inside Prime Video’s consumer products licensing strategy
Merchandise for shows like “Fallout” can help build excitement and brand affinity.
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