Marketing Trends

Stay ahead of the curve with the latest in marketing trends. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Two people interact through the Snapchat app surrounded by emojis, breaking through the endless scroll to connect in a meaningful way.
Brand Strategy

Breaking through the endless scroll to captivate today’s weary consumer

Snapchat’s Abby Laursen explores brand solutions

Abby LaursenTOGETHER WITH
an illustration of an ear with soundwaves going in the left-hand-side and hearts and thumbs-up signs coming out of the right
Brand Strategy

Financial services brands show strong sonic strategies: report

Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.

Alyssa Meyers
A thermometer in a crypto setting showing freezing temperatures
Brand Strategy

Have we seen the peak of a branded Web3?

Despite early hype and investments from brands like Taco Bell and Bloomingdale’s, mass adoption of Web3 tech hasn’t happened yet.

Ryan Barwick

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