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Brand Strategy

Financial services brands show strong sonic strategies: report

Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.


An AI robot behind a computer screen with a shopping cart
Brand Strategy

How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday

Brand marketers are focused on “speaking the language of algorithms” and widening shopping windows to ensure products are easy for agentic tools to recommend to shoppers.


Headshot of Kiser Barnes
Brand Strategy

Red Antler’s CCO on the new era of brand building

Ahead of the Marketing Brew Summit, Kiser Barnes told us how the design shop is creating “richer, more modular” brands for the future.


Illustration of AI agents connected to a grid system.
Brand Strategy

AI agents are beginning to infiltrate the advertising world

Companies including Anthropologie have turned to the tech, but an exec said the tools can’t entirely replace agency work—yet.


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Brand Strategy

2025 will be the year of AI-powered brand design, Adobe predicts

“Surreal and sleek” is in, according to Adobe’s report.


MKB Coworking series featuring Emily Ketchen.
Brand Strategy

Coworking with Emily Ketchen

She’s CMO and VP of intelligent devices group and international markets, Lenovo.


A thermometer in a crypto setting showing freezing temperatures
Brand Strategy

Have we seen the peak of a branded Web3?

Despite early hype and investments from brands like Taco Bell and Bloomingdale’s, mass adoption of Web3 tech hasn’t happened yet.

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