Meme Marketing

Discover how meme marketing is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.

Collage of movie scenes with yellow horse cutouts behind A24 logo.
Social & Influencers

To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth

For better or for worse, a memeable carousel horse has become the lasting image of a romance about love and grief.

Jennimai Nguyen
a college of images from Dole's "Hold My Fruit Cup" campaign
Social & Influencers

Mood Board: Why Dole is leaning on a classic meme to sell fruit cups

The team behind the brand’s latest campaign knew parents would get the joke.

Ryan Barwick

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