Multi-Touch Attribution (Ad Tech)

Navigate the complexities of Multi-Touch Attribution (Ad Tech) in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the futur...

Google logo on a billboard
Ad Tech & Programmatic

Google’s saying bye to last-click attribution

The new “default” attribution model uses “advanced machine learning,” the company said.

Ryan Barwick
NBCU Peacock
Ad Tech & Programmatic

NBCU Launches Total Investment Impact Tool

The network just launched a tool called Total Investment Impact that changes how it measures ad performance. 

Phoebe Bain

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