Multi-Touch Attribution (Ad Tech)

Stay updated on multi-touch attribution ad tech with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

Google logo on a billboard
Ad Tech & Programmatic

Google’s saying bye to last-click attribution

The new “default” attribution model uses “advanced machine learning,” the company said.

Ryan Barwick
NBCU Peacock
Ad Tech & Programmatic

NBCU Launches Total Investment Impact Tool

The network just launched a tool called Total Investment Impact that changes how it measures ad performance. 

Phoebe Bain

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