Ad Tech & Programmatic
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
Performance Marketing & Measurement
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The Future of Search: Optimizing for AEO
As AI becomes the new gateway to information, brands must move beyond traditional SEO and learn how to optimize for answer engines that shape what audiences see and trust. Explore how AEO works, how to structure content for AI-driven search, and how to keep your brand visible in an AI-generated world.
Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Ad Tech & Programmatic
Global ad revenue expected to grow 7.8% in 2024
Industry revenue is expected to surpass the trillion-dollar mark in 2025, one year earlier than previously projected.
Ad Tech & Programmatic
Roku strikes measurement pact with Instacart
The deal aims to quantify the effects ads have on product sales.
Ad Tech & Programmatic
‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession
All eyes are on measurement options that prove results.
Ad Tech & Programmatic
Google’s saying bye to last-click attribution
The new “default” attribution model uses “advanced machine learning,” the company said.
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