Ad Tech & Programmatic
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
Performance Marketing & Measurement
Explore deep dives into Performance Marketing & Measurement within the Ad Tech & Programmatic landscape. Marketing Brew brings you essential updates and stra...
Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Ad Tech & Programmatic
Global ad revenue expected to grow 7.8% in 2024
Industry revenue is expected to surpass the trillion-dollar mark in 2025, one year earlier than previously projected.
Ad Tech & Programmatic
Roku strikes measurement pact with Instacart
The deal aims to quantify the effects ads have on product sales.
Ad Tech & Programmatic
‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession
All eyes are on measurement options that prove results.
Ad Tech & Programmatic
Google’s saying bye to last-click attribution
The new “default” attribution model uses “advanced machine learning,” the company said.
Ad Tech & Programmatic
This machine creates a score card for your commercial in 15 minutes
Kantar says its AI tool is as good as traditional survey measurements.
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