Newfronts (Social)

Learn how top brands are mastering newfronts social to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.

the Wordle app, from the New York Times, on a mobile phone screen
Social & Influencers

Publishers say they have more to offer than hard news at NewFronts

The New York Times spent the majority of its presentation highlighting its other offerings, including games, cooking, and sports.

Alyssa Meyers
Cintia Gabilan
Social & Influencers

The IAB’s Cintia Gabilan on why ‘NewFronts will be different this year’

“Buyers, brands, and agencies are trying to make every single dollar work as hard as possible,” said Gabilan, who is addressing the industry in a keynote on Wednesday.

Ryan Barwick

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