Sports Marketing
The most marketable college athletes in winter sports: report
UConn women’s basketball star Azzi Fudd was named the most marketable athlete in a winter sport by NIL platform Out2Win.
NIL Marketing
Score big with insights into NIL Marketing. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of NIL Marketing.
Sports Marketing
10 college football players for marketers to watch
Quarterbacks dominate the list, put together by SponsorUnited.
Sports Marketing
The most marketable college athletes in fall sports: report
While college football players may be natural choices for NIL deals, a few college soccer stars are topping 1 million TikTok followers, and some volleyball and field hockey players are scoring high engagement, according to NIL platform Out2Win.
Sports Marketing
Football, basketball players score most NIL deals: report
JuJu Watkins and RJ Davis, both basketball players, topped the lists of women and men athletes with the most brand partnerships, according to SponsorUnited.
Sports Marketing
Women’s March Madness boomed in 2024. Can 2025 maintain the momentum?
Brand execs are finding no shortage of on- and off-court talent for campaigns, and “we’d love to sign everybody,” one exec said.
Sports Marketing
NIL deals are distributed evenly between men and women, report says
That marks a shift from last year, when NIL deals skewed more toward men than women athletes, according to SponsorUnited.
Sports Marketing
‘A different ballgame’: Why Caitlin Clark is an advertiser’s dream
In addition to breaking records on the court, Clark is also dazzling her sponsors. “She’s jump-started a new era of basketball,” a Gatorade exec said.
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