Brand Strategy
Return of the heartthrob: Why the men of the early aughts are booked and busy in advertising
Over the last six months, the desire for “nostalgia millennial talent” has increased, a UTA agent told us.
Nostalgia Marketing
Discover how nostalgia marketing is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.
Brand Strategy
For America250, brands are taking a unifying—and decidedly unpolitical—approach
Many marketers are leaning on nostalgia with the goal of appearing to be “very pro-American without taking a political stance,” an expert told us.
Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
Brand Strategy
How Hellmann’s brought Harry and Sally back together
The mayo brand reunited Billy Crystal and Meg Ryan at Katz’s Deli after 36 years for its Super Bowl campaign.
Brand Strategy
How brands used music and sonic logos in their Super Bowl ads this year
Several leaned into nostalgia with their song choices.
Brand Strategy
Have we hit peak nostalgia?
After years of nostalgia-based cultural touchstones, some in the industry say the pendulum could soon swing the other way.
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