Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
Nostalgia Marketing
Build a stronger brand with insights on Nostalgia Marketing. Explore how leading companies leverage Nostalgia Marketing for better positioning and consumer c...
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
Brand Strategy
How Hellmann’s brought Harry and Sally back together
The mayo brand reunited Billy Crystal and Meg Ryan at Katz’s Deli after 36 years for its Super Bowl campaign.
Brand Strategy
How brands used music and sonic logos in their Super Bowl ads this year
Several leaned into nostalgia with their song choices.
Brand Strategy
Have we hit peak nostalgia?
After years of nostalgia-based cultural touchstones, some in the industry say the pendulum could soon swing the other way.
Brand Strategy
How’d all those brands get into Stranger Things?
It’s more complicated than you might think.
Brand Strategy
The 80s are back–at least in ad design
The editorial look is making a design comeback, driven by Gen Z and millennials.
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