Creative & Storytelling | Marketing Brew

Collage of screenshots from ads, clockwise from top left: From a Meta ad, a woman smiling lying down as viewed from above, with copy across her face that reads "The future is for everyone," next from Anthropic a beekeper admiring their hive with the copy "...to be more human again," and lastly from Liquid Death, a group of people traipsing through a meadow holding vessels filled with urine, singing about using pee instead of water to cool data centers "to save humanity."

Amid growing AI distrust, humanity takes a front seat in advertising

Ads across industries imbued with human-centric optimism is like “the real-life version of Captcha,” Andy Pearson, VP of creative for Liquid Death, said.

Kristina Monllos

Brand Strategy

Coworking with Bryant Kohler

He’s managing director, partner, Conscious Minds.

Kelsey Sutton

Two still images of actors Dakota Johnson and Ellen Burstyn as Marilyn Monroe in Maggie Gyllanhaal's new film.

Brand Strategy

Inside Genesis Motor America’s brand film about Marilyn Monroe

Directed by Maggie Gyllenhaal and starring Dakota Johnson and Ellen Burstyn, ‘Flesh Impact’ is set to premiere at the Venice Film Festival this September.

Kristina Monllos

A split graphic of a figure dressed in white dancing in front of a blue sky with clouds

Brand Strategy

Why Pantone sees color reflecting pushback on tech

Pantone exec tells us what it’s like to market Color of the Year.

Kristina Monllos

Images of Adrian Grenier, Chad Michael Murray, and Devon Sawa in recent campaigns.

Brand Strategy

Return of the heartthrob: Why the men of the early aughts are booked and busy in advertising

Over the last six months, the desire for “nostalgia millennial talent” has increased, a UTA agent told us.

Kristina Monllos

Hilary Duff stars in a faux corporate compliance video for Ladder.

Brand Strategy

Hilary Duff, ‘Cash Cab,’ and branded newspapers: How Ladder is communicating ‘stronger, not smaller’ to women

With its membership made up of roughly 80% women, the strength-training app is addressing misinformation about weightlifting.

Kristina Monllos

Brand Strategy

Why this marketer thinks brands should stop letting dashboards make creative decisions

Blair Pfander, VP of creative at Bobbie, shared her thoughts on marketing to the messy reality of parenthood and making creative bets the data can’t validate.

Jaimee Kidd