Creative & Storytelling

Stay updated on creative & storytelling with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

Brand Consistency
Brand Storytelling (Strategy)
Campaign Creative
Creative
Cultural Marketing
Design Strategy
Emotional Marketing
Nostalgia Marketing
Visual Identity
Jonathan Ouellette
Brand Strategy

Coworking with Jonathan Ouellette

He’s executive creative director, Kill 2 Birds.

Kelsey Sutton
Satoru Wakeshima
Brand Strategy

Coworking with Satoru Wakeshima

He’s a partner at CBX.

Kelsey Sutton
The logos for Merrell and the Sundance Institute set against a blurry gradient of green, orange, and blue.
Brand Strategy

Merrell looks to expand global platform with Sundance Collab partnership

The footwear brand is bringing six filmmakers’ interpretations of its platform, “It Starts Outside,” to the 2027 film festival in an effort to build out its content ecosystem.

Jennimai Nguyen
Collage of screenshots from ads, clockwise from top left: From a Meta ad, a woman smiling lying down as viewed from above, with copy across her face that reads "The future is for everyone," next from Anthropic a beekeper admiring their hive with the copy "...to be more human again," and lastly from Liquid Death, a group of people traipsing through a meadow holding vessels filled with urine, singing about using pee instead of water to cool data centers "to save humanity."
Brand Strategy

Amid growing AI distrust, humanity takes a front seat in advertising

Ads across industries imbued with human-centric optimism is like “the real-life version of Captcha,” Andy Pearson, VP of creative for Liquid Death, said.

Kristina Monllos
Headshot of Bryant Kohler, a light-skinned man with short wavy dark brown hair and stubble wearing a black shirt, holding his chin in his hand thoughtfully while smiling at the camera.
Brand Strategy

Coworking with Bryant Kohler

He’s managing director, partner, Conscious Minds.

Kelsey Sutton
Two still images of actors Dakota Johnson and Ellen Burstyn as Marilyn Monroe in Maggie Gyllanhaal's new film.
Brand Strategy

Inside Genesis Motor America’s brand film about Marilyn Monroe

Directed by Maggie Gyllenhaal and starring Dakota Johnson and Ellen Burstyn, ‘Flesh Impact’ is set to premiere at the Venice Film Festival this September.

Kristina Monllos
A split graphic of a figure dressed in white dancing in front of a blue sky with clouds
Brand Strategy

Why Pantone sees color reflecting pushback on tech

Pantone exec tells us what it’s like to market Color of the Year.

Kristina Monllos

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