Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
Creative & Storytelling
Explore deep dives into Creative & Storytelling within the Brand Strategy landscape. Marketing Brew brings you essential updates and strategies for modern ma...
Brand Strategy
Behind Instacart’s ‘bananas’ Super Bowl ad
With Spike Jonze behind the camera and Benson Boone and Ben Stiller in front of it, the brand built out a universe for a faux-’80s Europop duo.
Brand Strategy
‘Something super bingeable’: why Maybelline released a holiday microdrama
The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.
Brand Strategy
Disney’s holiday short is a story of friendship and imagination
Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
Brand Strategy
Coworking with Lisa Hurst
She’s chief client officer, Amp.
Brand Strategy
Can you fall in love before your Uber arrives?
With a new campaign from Mother New York, the rideshare company wants people to rethink how they see the brand.
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