Brand Strategy
Why Pantone sees color reflecting pushback on tech
Pantone exec tells us what it’s like to market Color of the Year.
Creative & Storytelling
Stay updated on creative & storytelling with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Return of the heartthrob: Why the men of the early aughts are booked and busy in advertising
Over the last six months, the desire for “nostalgia millennial talent” has increased, a UTA agent told us.
Brand Strategy
Hilary Duff, ‘Cash Cab,’ and branded newspapers: How Ladder is communicating ‘stronger, not smaller’ to women
With its membership made up of roughly 80% women, the strength-training app is addressing misinformation about weightlifting.
Brand Strategy
Why this marketer thinks brands should stop letting dashboards make creative decisions
Blair Pfander, VP of creative at Bobbie, shared her thoughts on marketing to the messy reality of parenthood and making creative bets the data can’t validate.
Brand Strategy
For America250, brands are taking a unifying—and decidedly unpolitical—approach
Many marketers are leaning on nostalgia with the goal of appearing to be “very pro-American without taking a political stance,” an expert told us.
Brand Strategy
‘The human touch’: Inside Etsy’s life-by-numbers brand campaign
Amid an age of automation, “people are increasingly looking for things that feel more personal, expressive, and human,” the brand’s CMO told us.
Brand Strategy
En pointe: Why brands are embracing the aesthetics of ballet
In the era of AI, the hard skills of the performing arts are appealing, one branding expert told us.
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