Brand Strategy
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
The company has partnered with Jude Law and Aaron Judge and is focusing its marketing in law industry hubs like New York and London to help it stand apart.
Creative & Storytelling
Stay updated on creative & storytelling with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
Brand Strategy
Behind Instacart’s ‘bananas’ Super Bowl ad
With Spike Jonze behind the camera and Benson Boone and Ben Stiller in front of it, the brand built out a universe for a faux-’80s Europop duo.
Brand Strategy
‘Something super bingeable’: why Maybelline released a holiday microdrama
The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.
Brand Strategy
Disney’s holiday short is a story of friendship and imagination
Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
Brand Strategy
Coworking with Lisa Hurst
She’s chief client officer, Amp.
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