Ad Tech & Programmatic
Audio ads can be effective, but only if they’re not disruptive: report
Majorities of US consumers who listen to digital audio have interacted with ads, but they can also be put off if brands aren’t careful.
Podcast Advertising
Navigate the complexities of Podcast Advertising in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Podcast A...
Ad Tech & Programmatic
Horizon Media introduces team dedicated to podcast advertising
The “Center of Excellence” will focus on podcast ad planning, buying, and measurement strategies within the agency’s performance division.
Ad Tech & Programmatic
Podcast ad revenue growth slowed last year but still outpaced digital advertising overall
According to the IAB, the news category has taken a hit with advertisers.
Ad Tech & Programmatic
Advertisers can use their own first-party data to target podcast ad campaigns, but are they?
While it’s generated a bit of interest from marketers, several told us it’s not super common yet.
Ad Tech & Programmatic
Wondery hires former Spotify exec to lead ad efforts
Angie More took on the role of head of podcast ad revenue at Amazon’s Wondery earlier this month.
Ad Tech & Programmatic
Which brands will be the big podcast ad spenders of 2023?
Data indicates some big-box retailers are moving into the space, while some say certain DTC brands might be moving out.
Ad Tech & Programmatic
Acast further automates podcast ad buying
Its new tool, which was created with small and mid-sized businesses in mind, is the latest sign that podcast advertising is increasingly becoming more automated.
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