Podcast Advertising

Audio’s (new) rules: Tapping into the power of the pod

Audio ads can be effective, but only if they’re not disruptive: report

Majorities of US consumers who listen to digital audio have interacted with ads, but they can also be put off if brands aren’t careful.

Horizon Media introduces team dedicated to podcast advertising

The “Center of Excellence” will focus on podcast ad planning, buying, and measurement strategies within the agency’s performance division.

Podcast ad revenue growth slowed last year but still outpaced digital advertising overall

According to the IAB, the news category has taken a hit with advertisers.

Advertisers can use their own first-party data to target podcast ad campaigns, but are they?

While it’s generated a bit of interest from marketers, several told us it’s not super common yet.

Wondery hires former Spotify exec to lead ad efforts

Angie More took on the role of head of podcast ad revenue at Amazon’s Wondery earlier this month.

Which brands will be the big podcast ad spenders of 2023?

Data indicates some big-box retailers are moving into the space, while some say certain DTC brands might be moving out.