Social & Influencers
Black influencers are still facing pay inequity
“I think this is something that we’re just now truly getting a chance to dive into,” Brittany Bright, founder of The Influencer League, told us.
Pricing Transparency
Master Pricing Transparency with Marketing Brew. Discover how Pricing Transparency is redefining social media strategy, creator partnerships, and digital eng...
Social & Influencers
The TikTok Creator Marketplace is experiencing some growing pains
While the TTCM can be a useful tool, influencer marketers and talent managers who spoke to Marketing Brew told us they’ve run into several issues with it.
Social & Influencers
Exclusive: Hashtag Pay Me, a calculator that helps influencers determine rates, rolls out
Cynthia Ruff built the company in Georgia Tech’s startup accelerator Create-X.
Social & Influencers
Influencers are charging more for their services across social media platforms
Increased pay transparency among creators, as well as more demand for influencer marketing, are likely culprits.
Social & Influencers
Clara, the latest ‘Glassdoor for influencers’ app, wants to even the playing field between brands and creators
Its founder, Christen Nino De Guzman, said more than 13,000 influencers have signed up since its January 2022 debut.
Social & Influencers
Influencers want pay equity. But what about their kids?
There’s one creator-economy group that has, perhaps, been left out of the equal-pay conversation: kids.
Social & Influencers
Study highlights racial pay gap in influencer marketing
According to research, nearly half of Black influencers said they received below-market offers, at least in part because of their race.
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