Programmatic Audio

Spotify’s head of global ad sales on the latest in programmatic audio

The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.

Digital Audio vs...

Economic uncertainty could have more publishers and marketers trying programmatic ads for podcasts

AdsWizz, an ad-tech platform for digital audio, saw revenue from programmatic fees grow 20% year over year in Q1, according to its SVP of global business development.

A new option when making audio ads: Voice AI

Like DALL-E and ChatGPT, voice AI tools promise to make audio ads quickly and affordably, but they’re not yet widespread.

Ad fraud has come to audio, according to report

But some marketers told us it doesn’t present much of a risk for podcast advertising at the moment.

SXM Media bolsters its ad-tech offerings

The company’s latest tool gives marketers a new way to target listeners across SiriusXM, Pandora, and Stitcher.

Interactive audio ads could make it easier for marketers to see what's working

From clickable ads on Spotify to ones you can talk to on Pandora.