Ad Tech & Programmatic
Spotify’s head of global ad sales on the latest in programmatic audio
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
Programmatic Audio
Navigate the complexities of Programmatic Audio in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Programmat...
Ad Tech & Programmatic
Digital Audio vs...
Ad Tech & Programmatic
Economic uncertainty could have more publishers and marketers trying programmatic ads for podcasts
AdsWizz, an ad-tech platform for digital audio, saw revenue from programmatic fees grow 20% year over year in Q1, according to its SVP of global business development.
Ad Tech & Programmatic
A new option when making audio ads: Voice AI
Like DALL-E and ChatGPT, voice AI tools promise to make audio ads quickly and affordably, but they’re not yet widespread.
Ad Tech & Programmatic
Ad fraud has come to audio, according to report
But some marketers told us it doesn’t present much of a risk for podcast advertising at the moment.
Ad Tech & Programmatic
SXM Media bolsters its ad-tech offerings
The company’s latest tool gives marketers a new way to target listeners across SiriusXM, Pandora, and Stitcher.
Ad Tech & Programmatic
Interactive audio ads could make it easier for marketers to see what's working
From clickable ads on Spotify to ones you can talk to on Pandora.
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