Programmatic TV

Your go-to source for programmatic TV insights, case studies, and expert analysis. Stay informed on the tools and tactics driving success in today’s competitive market.

NBCU president of advertising and partnerships Alison Levin onstage at The Trade Desk Fwd25
TV & Streaming

Streamers are embracing live ads and buy-side interoperability

Execs from NBCU, Warner Bros. Discovery, Disney, and Paramount weighed in at The Trade Desk’s Fwd25 event.

Jasmine Sheena
Olympic rings in Paris
TV & Streaming

NBCU partners with Trade Desk to make Olympic inventory biddable

30% of Peacock’s inventory is programmatic, execs said.

Ryan Barwick

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