Brand Strategy
Anti-union stances can affect brand sentiment, study shows
According to Harris Poll research, 42% of Americans said they’re less likely to shop with a company that’s trying to stop employees from unionizing.
Reputation Management
Learn how top brands are mastering reputation management to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
McDonald’s CEO targeted in ad campaign amid uproar over alleged racial bias and revealed texts
Kempczinski is also getting renewed attention from a media mogul alleging McDonald’s discriminates in ad structure.
Brand Strategy
Coca-Cola, Delta's Responses to Georgia Law at Odds with PAC History
We couldn’t help but wonder: Is there a way to make purpose-driven messaging feel authentic if your company has a less-than-stellar history?
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