Reputation Management

Build a stronger brand with insights on Reputation Management. Explore how leading companies leverage Reputation Management for better positioning and consum...

Picket signs that read "Fed up" "Pay us more" "Higher wages now" "forced overtime"
Brand Strategy

Anti-union stances can affect brand sentiment, study shows

According to Harris Poll research, 42% of Americans said they’re less likely to shop with a company that’s trying to stop employees from unionizing.

Katie Hicks, Alyssa Meyers
empty McDonald's fries container
Brand Strategy

McDonald’s CEO targeted in ad campaign amid uproar over alleged racial bias and revealed texts

Kempczinski is also getting renewed attention from a media mogul alleging McDonald’s discriminates in ad structure.

Zaid Shoorbajee
Georgia peach
Brand Strategy

Coca-Cola, Delta's Responses to Georgia Law at Odds with PAC History

We couldn’t help but wonder: Is there a way to make purpose-driven messaging feel authentic if your company has a less-than-stellar history? 

Phoebe Bain

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