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The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared her perspective on why creator marketing is so effective.
As short-form content proliferates online, brands may need to adapt content strategies to match.
Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.
Notable winners include Duolingo’s death of Duo campaign, the “Severance” Grand Central activation, and Dr Pepper’s creator-led jingle.
Marketers say the platform isn’t ready for full automation.
Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.
She’s partner and chief media officer, Zambezi & Scale by Zambezi.
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