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The Serie A club decreased its posting by about a third in the past year but nonetheless surpassed 100 million followers, its brand and marketing director told us.
“When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, VP of brand, told us.
The key to the well-received video, according to the team’s VP of content marketing, was to “make it for the group chat.”
“Where there are cultural conversations that your brand can earn the right to be in, add some value and show up,” Sara Brooks, chief growth officer for the brand, told us.
For its fall campaign, the clothing rental company is forgoing an omnichannel strategy for a social-only microdrama release.
The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.
Reddit’s creatives are encouraging advertisers to adopt a “listening first…talking second” approach to win over soccer fans.
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