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A film reel moves across the front of a smartphone screen.
Social & Influencers

Clip it good: How marketers are making experiences worth clipping

As short-form content proliferates online, brands may need to adapt content strategies to match.


A man and a robot stand side-by-side in front of a blue background, and both look downward
Social & Influencers

Meta’s AI push has made its way into ad creative. Not all marketers are happy about it

Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.


Robert Wong of Google hoists a Webby trophy above his head while standing on stage.
Social & Influencers

The advertising, media, and PR award winners from the 30th annual Webby Awards

Notable winners include Duolingo’s death of Duo campaign, the “Severance” Grand Central activation, and Dr Pepper’s creator-led jingle.


Facebook logo with ads and revenue windows hovering in front
Social & Influencers

How Meta’s AI push is changing ad creation

Marketers say the platform isn’t ready for full automation.


Instyle TikTok
Social & Influencers

How InStyle is reaching the next gen with its original social series

Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.


A portrait of Grace Teng, partner and chief media officer at ad agency Zambezi and its media agency, Scale by Zambezi
Social & Influencers

Coworking with Grace Teng

She’s partner and chief media officer, Zambezi & Scale by Zambezi.


Screenshots from @Jomboy_ on Instagram and @adam.botkin on TikTok
Social & Influencers

Growing down: How Major League Baseball is looking to capture younger audiences this season

Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.

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