Social & Influencers
How yogurt brand Sourmilk is making its mark on- and offline
The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.
Social Media Strategy
Unlock the strategies driving success in social media strategy today. Dive into our comprehensive reporting on the technologies and creative shifts defining the industry.
Social & Influencers
How brands are embedding themselves in World Cup hype on Reddit
Reddit’s creatives are encouraging advertisers to adopt a “listening first…talking second” approach to win over soccer fans.
Social & Influencers
How Aperol is working to make the spritz a year-round drink
After making its presence known in Europe, the brand is going cross-country to get more people in the US drinking the orange beverage.
Social & Influencers
How TGL’s game stays on par with golf’s changing demographics
The tech-forward, team-format golf league already has an audience that skews younger than the PGA Tour, and execs are looking to make it even more youthful.
Social & Influencers
All things creator marketing with Mae Karwowski
The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared her perspective on why creator marketing is so effective.
Social & Influencers
Clip it good: How marketers are making experiences worth clipping
As short-form content proliferates online, brands may need to adapt content strategies to match.
Social & Influencers
Meta’s AI push has made its way into ad creative. Not all marketers are happy about it
Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.
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