Social & Influencers
Why BelliWelli’s co-founder and CEO is filming skits in Walmart at night
Creating videos of customers fighting over the product helps drive sales for the fiber brand, she told us.
Social Media Strategy
Unlock the strategies driving success in social media strategy today. Dive into our comprehensive reporting on the technologies and creative shifts defining the industry.
Social & Influencers
Inter Milan grew followers, impressions, and views—while posting less
The Serie A club decreased its posting by about a third in the past year but nonetheless surpassed 100 million followers, its brand and marketing director told us.
Social & Influencers
Inside Away’s new ‘programming’ strategy for social media
“When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, VP of brand, told us.
Social & Influencers
Inside the Chicago Bulls’ Easter–egg–filled schedule release video
The key to the well-received video, according to the team’s VP of content marketing, was to “make it for the group chat.”
Social & Influencers
Inside BetterHelp’s ‘repeatable, scalable’ comments-section social strategy
“Where there are cultural conversations that your brand can earn the right to be in, add some value and show up,” Sara Brooks, chief growth officer for the brand, told us.
Social & Influencers
‘We want people to feel something’: Why Nuuly is taking a chance on microdramas
For its fall campaign, the clothing rental company is forgoing an omnichannel strategy for a social-only microdrama release.
Social & Influencers
How yogurt brand Sourmilk is making its mark on- and offline
The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.
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