Social & Influencers
Inside Away’s new ‘programming’ strategy for social media
“When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, VP of brand, told us.
Social Media Strategy
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Social & Influencers
Inside the Chicago Bulls’ Easter–egg–filled schedule release video
The key to the well-received video, according to the team’s VP of content marketing, was to “make it for the group chat.”
Social & Influencers
Inside BetterHelp’s ‘repeatable, scalable’ comments-section social strategy
“Where there are cultural conversations that your brand can earn the right to be in, add some value and show up,” Sara Brooks, chief growth officer for the brand, told us.
Social & Influencers
‘We want people to feel something’: Why Nuuly is taking a chance on microdramas
For its fall campaign, the clothing rental company is forgoing an omnichannel strategy for a social-only microdrama release.
Social & Influencers
How yogurt brand Sourmilk is making its mark on- and offline
The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.
Social & Influencers
How brands are embedding themselves in World Cup hype on Reddit
Reddit’s creatives are encouraging advertisers to adopt a “listening first…talking second” approach to win over soccer fans.
Social & Influencers
How Aperol is working to make the spritz a year-round drink
After making its presence known in Europe, the brand is going cross-country to get more people in the US drinking the orange beverage.
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