Social & Influencers
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
A number of platforms, excluding Facebook, notched double-digit growth in Q1 2026.
Social Media Trends
Master Social Media Trends with Marketing Brew. Discover how Social Media Trends is redefining social media strategy, creator partnerships, and digital engag...
Social & Influencers
Polymarket and Kalshi are turning TV programming into one big casino
Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.
Social & Influencers
‘The creative is coming out of the internet’: What this year’s Webby winners say about advertising
We chatted with Jesse Feister, executive director at Webby Media Group, about marketing trends evident in the winning submissions, like using IRL to drive conversations and harnessing creator creativity.
Social & Influencers
How Gen Alpha is changing the in-store experience
As younger consumers look for IRL experiences, some brands are exploring turning their stores into destinations, one expert said.
Social & Influencers
Social platforms are facing increased scrutiny. How long will advertisers stick around?
Recent events tell us that advertisers are willing to weather scandals, but threats to low costs and high reach could threaten that loyalty, one expert says.
Social & Influencers
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
“In order to draft off the pop culture fun of Valentine’s Day, you can’t fake it,” one exec told us.
Social & Influencers
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
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