Social & Influencers
Why so many brands are releasing music videos
From Gap to Cheetos to Hawaiian Tropic, brand marketers seem to be increasingly in their MTV era in the hopes of breaking through to ad-weary audiences and generating UGC.
Social Media Trends
Dive into the world of social media trends with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.
Social & Influencers
Why would a social media platform tell you to get off your phone?
Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.
Social & Influencers
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
A number of platforms, excluding Facebook, notched double-digit growth in Q1 2026.
Social & Influencers
Polymarket and Kalshi are turning TV programming into one big casino
Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.
Social & Influencers
‘The creative is coming out of the internet’: What this year’s Webby winners say about advertising
We chatted with Jesse Feister, executive director at Webby Media Group, about marketing trends evident in the winning submissions, like using IRL to drive conversations and harnessing creator creativity.
Social & Influencers
How Gen Alpha is changing the in-store experience
As younger consumers look for IRL experiences, some brands are exploring turning their stores into destinations, one expert said.
Social & Influencers
Social platforms are facing increased scrutiny. How long will advertisers stick around?
Recent events tell us that advertisers are willing to weather scandals, but threats to low costs and high reach could threaten that loyalty, one expert says.
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