Dive into the world of sponsorship strategy with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.
The telecom company’s annual Untold Stories event at Tribeca Festival is designed to fund a marketable film project—and also get the brand in front of new audiences, one exec told us.
Acura, Adobe, and Canon have all been indie filmmaking supporters for many years, and their relationship to the industry continues to evolve, execs told us.
“We have more CMOs coming than ever before,” one exec told us.
Rolex, Prudential, and T-Mobile are sponsoring the broadcast, and brand interest has increased 50% year over year, according to a Disney executive.
Celsius and DraftKings are among the match’s presenting sponsors.
Coca-Cola had the most festival sponsorship deals last year, according to a new report.
Co-founder and CEO Carlos Watson pitched the beleaguered publisher at IPG’s Equity Upfront.
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