Brand Strategy
Starstruck: Why brands sponsor film festivals like Sundance
Acura, Adobe, and Canon have all been indie filmmaking supporters for many years, and their relationship to the industry continues to evolve, execs told us.
Sponsorship Strategy
Build a stronger brand with insights on Sponsorship Strategy. Explore how leading companies leverage Sponsorship Strategy for better positioning and consumer...
Brand Strategy
As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
“We have more CMOs coming than ever before,” one exec told us.
Brand Strategy
Disney is bringing the ‘Oscars everywhere’ and taking brands along for the ride
Rolex, Prudential, and T-Mobile are sponsoring the broadcast, and brand interest has increased 50% year over year, according to a Disney executive.
Brand Strategy
Netflix goes to the mat integrating brands into its Jake Paul-Mike Tyson fight
Celsius and DraftKings are among the match’s presenting sponsors.
Brand Strategy
Beverage brands dominate festival sponsorships: report
Coca-Cola had the most festival sponsorship deals last year, according to a new report.
Brand Strategy
Ozy is looking for advertisers to sponsor Ozy Fest, a two-day event in Miami
Co-founder and CEO Carlos Watson pitched the beleaguered publisher at IPG’s Equity Upfront.
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