Sports Marketing
What MLS’s CMO learned from the World Cup summer
The summer of 2026 also marks two years at the league for CMO Radhika Duggal.
Sports Business
Explore essential sports business insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Sports Marketing
Coworking with Kimberly Veale
She’s SVP of marketing and communications, Portland Fire.
Sports Marketing
DIY-ers, health nuts, and cyclists: niche communities to reach during Q1 sports
Sports Innovation Lab identified fan groups to target during events like the Super Bowl and March Madness.
Sports Marketing
Clark, Curry, Kelce: Basketball and football players have big fan appeal
But the GOAT of gymnastics tops them all, according to Kantar research.
Sports Marketing
The 5 trends that will shape sports marketing in 2024
2024 is an Olympic year, but savvy sports marketers will have more on their calendars than that.
Sports Marketing
How sports management and marketing students get the Super Bowl on their resumes
Getting hands-on experience at high-profile games makes recent college grads “more marketable,” one professor said.
Sports Marketing
Rollerblade, Spikeball, Kan Jam: What happens when a brand’s name is synonymous with a sport
The challenge for marketers? Promoting their sport, while also protecting their trademarks.
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