Sports Marketing
Hockey-stick growth: The year of the PWHL
After the Olympics, North America’s Professional Women’s Hockey League is growing—and with the help of brands and broadcasters, the league isn’t planning to let the moment slip away.
Sports Industry Landscape
Explore deep dives into Sports Industry Landscape within the Sports Marketing landscape. Marketing Brew brings you essential updates and strategies for moder...
Sports Marketing
In the biggest year in sports, audio is a smart play
How audio can go beyond TV to drive sports marketing performance
Together with Audacy Sports
Sports Marketing
How Togethxr helped change women’s sports in its first five years
“We want to be the storyteller of record for women’s sports,” co-founder Jessica Robertson said.
Sports Marketing
Deep Blue announces 4th annual Business of Women’s Sports Summit
This year’s event, sponsored by Geico, is set for April 14 and will feature top athletes and marketers discussing “future-proofing” the business.
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Sports Marketing
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Subscription market data firm Antenna attributed sign-up bumps to live sports, but retention remains a challenge.
Sports Marketing
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
Sports Marketing
Baseball, soccer, golf produce fewer marketable stars: report
Football and basketball players dominated Kantar’s athlete reputation tracker for the second year in a row.
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