Sports Marketing
Matchroom Chairman Eddie Hearn on growing boxing’s popularity in the US
American boxing has a “lack of superstars” at the moment, Hearn said, and in general, narratives and storytelling around big stars drive interest in the sport.
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American boxing has a “lack of superstars” at the moment, Hearn said, and in general, narratives and storytelling around big stars drive interest in the sport.
Commercial revenue such as sponsorships and merch sales will account for most of that growth, according to Deloitte.
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