Sports Economy

Score big with insights into Sports Economy. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Sports Economy.

Eddie Hearn Q&A
Sports Marketing

Matchroom Chairman Eddie Hearn on growing boxing’s popularity in the US

American boxing has a “lack of superstars” at the moment, Hearn said, and in general, narratives and storytelling around big stars drive interest in the sport.

Alyssa Meyers
USA Basketball Paris 2024
Sports Marketing

Women’s sports revenue on track to top $2 billion in 2025: report

Commercial revenue such as sponsorships and merch sales will account for most of that growth, according to Deloitte.

Alyssa Meyers

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Marketing Brew