Sports Marketing
How the National Women’s Soccer League is building momentum for brands
The league has a new CMO, Rachel Epstein, and CCO, Brian Kelly, who are working to kick audience and sponsor growth up a notch.
Sports Sponsorships
Discover how sports sponsorships is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.
Sports Marketing
Visa taps Jason Sudeikis, soccer stars for ‘Tap In’ World Cup campaign
The latest 2026 World Cup activation from the longtime FIFA sponsor leverages the tap-in goal in an effort to associate Visa with ease and access.
Sports Marketing
Cup runneth over: Inside the alcohol brands pouring marketing into soccer this year
Companies including Michelob Ultra and Modelo are making unprecedented investments in the tournament as brands across the category go all-in on star-studded, multichannel campaigns.
Sports Marketing
How the WNBA brought on new blue-chip sponsors amid CBA negotiation uncertainty
This season, the league is welcoming even bigger brands for larger, longer deals,
Sports Marketing
A’ja Wilson and Jalen Brunson are starring in Lowe’s debut basketball campaign
The home improvement brand has never done basketball sponsorships before, but is pulling on its work in football and soccer to inform its approach, CMO Jen Wilson said.
Sports Marketing
How Dallas’s WNBA team is spreading its sponsorship wings this season
The Dallas Wings’ partnership revenue doubled from 2024 to 2025 and is expected to about double again this year, according to CEO Greg Bibb.
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
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