Score big with insights into Sports Sponsorships. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Sports Spo...
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
To celebrate the milestone season, the league is releasing a series of three short films, with the first led by Sheryl Swoopes, “the inaugural GOAT of the WNBA,” CMO Phil Cook said.
The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.
Powerade was the official sports drink of March Madness until this year, when the company swapped in its sister brand.
The consultancy’s expanded deal with McLaren is part of an effort to capture a “phenomenal” brand halo generated by passionate fanbases.
The marketing team at Samsung, a Worldwide Olympic Partner, knows a thing or two about what works well, but has new goals and activations planned for Milano Cortina 2026.
Florida-based L’ange signed a two-year deal with the Panthers, the latest of several beauty brands to get involved with men’s sports.
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