Sports Marketing
How the WNBA brought on new blue-chip sponsors amid CBA negotiation uncertainty
This season, the league is welcoming even bigger brands for larger, longer deals,
Sports Sponsorships
Discover how sports sponsorships is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.
Sports Marketing
A’ja Wilson and Jalen Brunson are starring in Lowe’s debut basketball campaign
The home improvement brand has never done basketball sponsorships before, but is pulling on its work in football and soccer to inform its approach, CMO Jen Wilson said.
Sports Marketing
How Dallas’s WNBA team is spreading its sponsorship wings this season
The Dallas Wings’ partnership revenue doubled from 2024 to 2025 and is expected to about double again this year, according to CEO Greg Bibb.
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
Sports Marketing
WNBA kicks off 30th season with a campaign for the GOATs
To celebrate the milestone season, the league is releasing a series of three short films, with the first led by Sheryl Swoopes, “the inaugural GOAT of the WNBA,” CMO Phil Cook said.
Sports Marketing
Geico plans to stake its claim in women’s sports, starting with March Madness
The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.
Sports Marketing
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade was the official sports drink of March Madness until this year, when the company swapped in its sister brand.
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