Netflix, clearing 300 million subscribers, plans another price hike
The streamer’s ad tier, which saw membership grow by almost 30% quarter over quarter, will now cost $7.99 a month.
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The streamer’s ad tier, which saw membership grow by almost 30% quarter over quarter, will now cost $7.99 a month.
It’s the latest instance of ad-free viewing growing more expensive across the industry.
The streaming giant added 8.76 million subscribers in its last quarter and says it’s making headway on its ad-supported tier.
Price hikes across streaming’s most premium tiers may encourage more ad-supported subscriptions, but could also increase churn.
The company, which added fewer than 2 million subscribers in the quarter, said its account-sharing strategy shift will dampen short-term growth.
Companies like Paramount and Warner Bros. Discovery are growing their subscriber bases, but the cost of making content is piling up.
Disney+’s ad-supported tier will arrive Dec. 8 alongside the increases.
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