Third-Party Cookie Deprecation

The “final death knell” of the tech is in the hands of consumers, one executive told Marketing Brew.

The tech giant said users will get “choice” about their web privacy.

Half of marketers surveyed still “depend heavily” on cookies, according to Adobe.

But they’re also preparing for signal loss and planning around new privacy laws, according to IAB’s State of Data report.

Select clients will be able to test tools designed to replace third-party cookies.

Users will be assigned “topics” based on their browsing habits.

From Google and Kantar, of course.