Ad Tech & Programmatic
WPP bolsters AI tools with acquisition of InfoSum
As part of the acquisition, the agency will get its hands on additional privacy tech tools like clean rooms.
Data, Identity, & Privacy
Explore deep dives into Data, Identity, & Privacy within the Ad Tech & Programmatic landscape. Marketing Brew brings you essential updates and strategies for...
Ad Tech & Programmatic
With federal privacy laws stuck, states push forward—what does this mean for advertisers?
Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.
Ad Tech & Programmatic
Warner Bros. Discovery is all in on clean rooms this upfronts season
We sat down with WBD’s ad sales research boss to discuss how the company is evaluating clean-room efficiency.
Ad Tech & Programmatic
Google is leaving the fate of cookies up to users. What now?
The “final death knell” of the tech is in the hands of consumers, one executive told Marketing Brew.
Ad Tech & Programmatic
Google reverses course, proposing that cookies stay
The tech giant said users will get “choice” about their web privacy.
Ad Tech & Programmatic
Why marketers aren’t cookie-free yet
Half of marketers surveyed still “depend heavily” on cookies, according to Adobe.
Ad Tech & Programmatic
Advertisers expect Google to delay its cookie phase-out, according to industry survey
But they’re also preparing for signal loss and planning around new privacy laws, according to IAB’s State of Data report.
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