Master TikTok with Marketing Brew. Discover how TikTok is redefining social media strategy, creator partnerships, and digital engagement.
“What’s standing here today…is the strongest, most secure, most creative platform we have ever built,” Khartoon Weiss, TikTok’s VP and GM of global business solutions, told the audience Tuesday night.
The legal and political battle to divest or ban the app in the US has concluded. What comes next?
CEO Shou Zi Chew told employees in a memo Thursday that it had come to an agreement with a series of investors, with a closing date of January 22.
The yearslong effort to get TikTok under US-based ownership seems to be over—but what comes next?
Following the third divest-or-ban delay and ahead of a possible deal with US investors, TikTok is reportedly developing an app specifically for the US market.
At its NewFronts presentation, TikTok executives assured advertisers that its business “will not change” as they emphasized the platform’s cultural centrality.
Nearly a dozen groups have submitted bids, including e-commerce giants, VC and private equity firms, tech titans, and billionaire investors.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
