Social & Influencers
Why fan edits are movie marketing magic
The distinct social media content format is peak fan expression, and it also helps entertainment brands like Lionsgate drive awareness about its properties.
User-Generated Content (UGC)
Master User-Generated Content (UGC) with Marketing Brew. Discover how User-Generated Content (UGC) is redefining social media strategy, creator partnerships,...
Social & Influencers
Bringing back the ‘Lipotle’ lip stain paid off for Chipotle
The collab with Wonderskin sold out in less time this year than last, with three times as much product sold.
Social & Influencers
How Doritos ceded Super Bowl control to its fans—again
The final Doritos spot was made and chosen by regular ol’ people.
Social & Influencers
Netflix’s Moments is its latest effort to capitalize on fandom
The feature lets viewers share clips from Netflix content on social media platforms.
Social & Influencers
Doritos is crowdsourcing creative for this season’s Super Bowl
For the 2025 game, the Frito-Lay brand is resurrecting its “Crash the Super Bowl” contest where fans can submit their own ads.
Social & Influencers
Like it or not, the age of the employee social ambassador is here
After Chick-fil-A asked employee Miriam Webb to stop posting on its behalf, she turned to other brand partners.
Social & Influencers
Jolie showerheads are all over social media—and that’s by design
Through product seeding and OOH, Jolie Skin Co. is working to normalize water filtration as a beauty routine step, regardless of budget.
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